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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Resource topics

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Stand out from the crowd by delivering excellent, proactive customer service with these practical, winning strategies.
The customer may not always be right but if you see things from their point of view, you will avoid conflict and build trust says Benjamin Dyer.
Good customer care needs a personal touch, but businesses must ensure that client hospitality is “proportionate” or risk prosecution.
What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering.
If you rely on one big customer for much of your trade, it is critical to build on the relationship to retain their business and win future sales.
How to handle customer complaints and what to do when a dissatisfied customer asks for compensation
Your members of staff are the key to delivering top-notch customer service. We explain why you should hire – and fire – for attitude.
Your business will never be able to keep everyone happy all the time. But even if you've let someone down, the relationship doesn't have to be over.
Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.
Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.
Cross-selling and upselling can make a huge difference to your sales figures. Find out how customer service plays a vital role in making more sales.
Customer service has never been so important, yet many firms seem to have lost sight of their customers' needs. You need to exceed their expectations.
Derek Bishop, director of Culture Consultancy, considers the steps your business can take to tighten up its data security to better protect customers.
It’s more cost-effective to cultivate existing customers than look for new ones. CRM can help you sell more to your existing customers.
Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.