Here are some excellent resources for your business

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.
Prototypes let you spot design flaws, get feedback from possible customers and even secure funding for your new product. How to get prototyping right.
Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.
If your business has an innovative new product, you need to carefully plan how you'll position and market it. Our guide to the main considerations.
Use published market research and your own research to get data you need to target new opportunities, and understand your customer's wants and needs.
The ISO 9000 family of standards helps businesses put quality management processes in place. Read our tips for getting accredited under ISO 9000.
The ISO 9000 standard series provides guidance for running a quality management system. How to introduce a quality system, and the benefits.
Understanding how to use the internet efficiently can help you find the information you want more easily, and be sure it's reliable.
Knowing your market is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.
Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.
For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.
Struggling to connect with your customers? You may already have the data you need to win their engagement and loyalty - with a little expert help.
Marketers are always keen to understand customer preferences and behaviour: increasingly that means understanding data. But not all data is equal.
Bristol-based Kabuto Foods aims to take instant noodles to a whole new level. But what what inspired Crispin Busk to launch the business?
In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.

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