Here are some excellent resources for your business

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

A well-written and well-placed advertisement can significantly increase your brand exposure and drive sales. The key principles of writing an advert.
Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.
Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.
If you want your business to stay in customers' minds, a slogan could make you stand out from the others. Here's how to write a compelling slogan.
Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.
Augmented reality is opening up possibilities in OOH advertising - even for small businesses. Daniel Siden of Lightvert explains one new development.
Advertising on billboards, bus stops, taxis and train stations is well within the budget of most small businesses and can be highly effective.
Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.
Banners, posters and billboards get results for local businesses. The three fundamental things to get right when you buy outdoor advertising space.
Animation is a powerful tool - most people find it very compelling. Three ways you can use animated films to give your business comms extra oomph.
Many consumers now can't tell the difference between paid ads and organic search results on Google. Thomas Stocks studies the implications.
Traditional billboards offer an affordable way for small businesses to stand out in their local community and provide an attractive ROI.
A clear brief will help any designer or copywriter to deliver work that meets all your expectations. This briefing template can help.
Want to reach a new audience? Sponsoring a successful email newsletter can help you deliver your message effectively to your target market.
Jackie Fast, MD of Slingshot Sponsorship, offers eight tips to help your business maximise its returns from sponsoring an event or sports team.

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