Here are some excellent resources for your business

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Nine ways to market your business online cheaply or for free, including social media, SEO and email.
SEO aims to improve where your website appears when people search for relevant terms on a search engine. Find out the key principles of SEO.
How do you set up an ecommerce website without breaking the bank? Find out the key steps involved.
So you've decided you need a website. Before you go bowling in, following these steps can help ensure you get your site right first time.
Your business website lets you put your business in front of a global audience. How to plan a successful website and attract visitors.
Designing your website is probably a job for a professional - but as the one holding the purse strings, you'll want to stay in control of the project.
Keywords are the words and phrases that people type into search engines. Here's how to ensure your website comes up for relevant searches.
Selling via your website can attract new customers and make it easier to serve your existing ones. Our guide to setting up and running an online shop.
Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.
A quality in-house email-marketing list is essential if you contact customers via email. We outline the steps to take when building an email list.
Ecommerce expert Chloe Thomas explains how to win back customers that have abandoned their online shopping carts.
Danielle Haley offers a beginner's guide to choosing and using SEO keywords to attract more traffic to your website and increase sales leads
SEO is the process of achieving good rankings for your website on Google. But due to continually changing algorithms, optimising your site is tricky.
Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.
Google AdWords is a marketing tool that can offer instant results. It’s measurable, so you can regularly adjust your strategy to improve results.

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