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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

15 results shown
How to use local SEO, including a Google Business Profile, to boost your Google search ranking and attract more customers to your local business
Podcasting has been around for a while, but more businesses are adding a podcast to their content marketing mix. Read the top five benefits of podcasting for your business.
Danielle Haley offers a beginner's guide to choosing and using SEO keywords to attract more traffic to your website and increase sales leads
There are many ways to market your website without spending a fortune, as Chris Barling of ecommerce software provider Sellerdeck explains.
Creating quality content that engages readers and helps sell products is as much an art as a science. Jon Wade of FSE Online tells us more.
Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business
Emails are a popular marketing method. As the costs are low, they’re simple to set up and it’s relatively easy to track responses and measure success.
Are you missing some simple tricks that can improve your ecommerce operation? Here are some basic techniques to transform your online sales.
Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.
Have you thought about creating videos to promote your business? Video can help your SEO results and it is an effective way to boost engagement.
Discover the best small business apps for project management, Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.
Here are ten apps that every business should be using to engage with new and existing customers.
Do you want to know more about your ecommerce competitors? Michelle Strassburg, co-founder of wood flooring specialist Wood and Beyond, gives tips.
Confused about all the conflicting advice on SEO? Danielle Haley from Indy Consultancy outlines ten simple ways to improve your search ranking.
Identifying the source of poor-quality leads from PPC ad campaigns can be difficult if you don't understand prospects' journeys. Mediahawk shares some top tips for attracting the right leads.