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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

The best catalogue management software in 2021

Every ecommerce platform, from Amazon to the major fashion retailers, is interested in publishing digital catalogues and physical product catalogues to boost their brand and products. However, being able to create, design, and maintain a fully-fledged product catalogue is nothing less than a work of art.

We have put together a list of noteworthy catalogue software options that you should consider to improve and simplify your catalogue management process.    

What is product catalogue management?

Typically, product catalogue management facilitates the design and management of an ecommerce product catalogue either in a physical or digital format.

Before we look at some of the software choices out there, we will first cover some of the fundamentals in product catalogue management. 

For any ecommerce business, a product catalogue management is just one element of the marketing activity that ensures your consumers and clients (including B2C or B2B) can see your product information and imagery. Your catalogue can help increase the profit margin on all targeted channels.

You also need to remember that product catalogue management isn't a one-time project, quite the opposite, it's an ongoing activity throughout the year. 

Why is catalogue software important?

Regardless of what type of software your firm utilises, catalogue management software can be of great help as it optimises and simplifies your workflow by reducing the time spent on projects.

If you think catalogue management is nothing more than showcasing the products either in physical or digital form, you couldn't be more wrong.

Effective catalogue management should be able to show all the recent and forthcoming products. You need to have a plan beforehand which products will be included in the catalogue and ensure all the products have up to date information.

Of course, doing all this involves better communication across all departments within your business. Generally, company marketing managers take care of the planning activities. However, the creation part is often done by a design team and in-house or outsourced copywriters.

Product management software lets you design catalogues with eye-catching images and engaging product descriptions which directly help the business by adding value to the bottom line.

Now we have explored the importance of catalogue management software, let's take a better look at the top five catalogue management software products.

1.Akeneo

Involved in product information management (PIM), Akeneo will allow you to collect and easily manage your product information on a single platform.

2.FlipHTML5

FlipHTML5 was designed with interactive flipbooks in mind. Whether it's employing links, visuals, or audio and video, FlipHTML5 provides a comprehensive suite of interactive features that will add a wow factor to your product presentation, helping it stand out from its competitors.

FlipHTML5 lets users easily turn their documents (MS Office or PDF) and visuals into stunning magazines, catalogues, and ebooks. Users can also effortlessly publish their flipbooks via the publishing catalogue platform.   

3.iPaper

iPaper is an engaging catalogue creation tool. It lets users design effective promotional banners and easy-to-shop flipbooks for a range of markets, thanks to its coding-free user interface.

The iPaper platform provides users with opportunities to add links effortlessly and automatically to their products, streamline the checkout process, and track the efficiency of promotions. With a premium subscription, users will also be able to get access to a comprehensive suite of catalogue automation features.

4.Publitas

Publitas assists small and medium businesses and enterprises with the creation of flyers, images, and interactive catalogues, and allows them to publish them on any platform. This gives users a better performing desktop and mobile shopping experience that could potentially lead to better sales.

With more than 60 million active readers every month and over 850 million page views a month and serving digital platforms, Publistas lets you effortlessly print all of your publications. 

5.Salsify

Salsify offers users a competitive edge to win over their audience on digital platforms by delivering the seamless ecommerce experience that customers demand whenever they shop online. Some of the biggest brands including L'Oreal and Bosch utilise Salsify to stand out from their peers.

Copyright 2021. Article was made possible by site supporter Mohd Sohel Ather.

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