Mobile apps have become part of our daily lives. Let's take a look at the advantages of mobile apps for small businesses!
The mobile revolution
The mobile phone is unquestionably one of the most important inventions of the last century. These small devices are now part of our daily lives, both personally and professionally, especially with the boom in mobile applications.
Apps are becoming increasingly necessary for managing one's daily life. To this end, every company should ask whether it should launch its own mobile application.
There's no longer any doubt about the importance of having a mobile-accessible website, whether it's responsive or dedicated. However, there are still some advantages to a mobile app over compared to mobile-friendly website. Why is that?
You may find yourself asking what is the most important benefit of an enterprise application? Quite simply, smartphone users spend 90% of their time on mobile apps, as opposed to websites (Furry Statistics, 2015).
This comes as no shock, as mobile apps are created in accordance with UX and UI design trends. This is key to success for any organisation that wants to create an app for their own business. But why else should you consider a mobile app?
1. Privileged contact with your customers
With a smartphone app, there's no need for an intermediary! You are in direct contact with your potential customers.
Unlike the internet or social networks, where you are in permanent competition with every other player in your field, a mobile app offers you privileged contact with your customers.
Depending on its nature, the app can also be a gateway for your prospects. By being useful, potential customers want to know more about you and are more likely to use your paid-for services.
2. Low-cost marketing
Mobile marketing allows even the smallest of businesses to promote themselves, without investing huge sums of money.
As intimate as a word-of-mouth recommendation and as effective as a large-scale marketing campaign, a mobile app can reach a wider target audience. At the same time, it remains affordable and technically accessible. It's possible to generate an application without the need for developers.
3. Understand targets better
Your mobile app will be aimed at your potential clientele that you have already identified. By respecting the codes of mobile applications (updated information, regular and brief push notifications, development of new features, etc.), you are certain to capture the attention of your prospects.
And remember, an interested and captivated customer has every chance of becoming a persuaded customer who will make a purchase and become a regular customer.
4. A non-intrusive presence
A smartphone app can be used whenever the client feels the need. The user can choose to receive notifications, but this is not mandatory, so the mobile user does not even perceive the app as a marketing tool.
This method of communication is not intrusive in the life of the customer, it only adds value. The user's perception of your company is therefore positive. At the same time, you strengthen their confidence in your business.
5. An evolution that has become necessary
This is not news: social networks and mobile apps have become a key source of information and communication. By developing a company mobile app, you demonstrate that you're up to date and can adapt to your customers' lifestyle.
Indirectly, this has an impact on the image of your company: you become a modern brand, capable of responding to the changing needs and expectations of its consumers. If you want to be right at the cutting edge, think of Progressive Web Apps, next generation apps that do not require any installation.
So, which is the most important benefit of having an app? You may have already guessed: there is no single winner. Still, you came for a straight answer so we will attempt to give it to you. In terms of business, creating an app is key to maintaining a relationship with existing and potential customers. With this in mind, the ability to develop a privileged line of communication with customers is probably the biggest benefit.
We hope that this guide has given you some insight on why it is important to create an app for your business. Now, it's time to enter the game!
Copyright 2021. Guest post edited by the Donut Blog Team.