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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Five strategies for boosting blog traffic

Every person or business owner who has ever maintained or operated a blog will understand the frustrations associated with attempting to boost traffic or readership.

In our dreams, readers would spring out of nowhere and flock to our site, but the fact is it takes time and effort to establish a loyal following.

Remember, if something is simple, everyone would do it! With all of the variables at work against you, it's easy to become discouraged and give up on blogging.

Creating a blog is fun since it allows you to express yourself and share your thoughts with a sizeable audience. So, if you can overcome the obstacles and work on your blog with a never-say-die mentality, you will gradually establish your blog as a valued and valuable resource. Your blog can have a considerable influence on you or your business by generating consistent visitors to your site, helping to establish yourself as an expert in your industry.

In turn, this will help you create a social media audience and establish you as a trustworthy and legitimate source for prospects and clients alike.

So, if you write effectively and blog on a topic of interest to your target audience, you can attract many visitors to your website. And, as we all know, consistent traffic to a website equals more sales possibilities and revenue. So, it's time to take traffic seriously now.

Here are five simple strategies that can help you improve blog traffic and engagement:

1. Optimise your content

It's as easy as that: if you want to boost blog readership, do your best to generate better content. The phrase "Content is King" is certainly one we've all heard before.

However, producing higher-quality content isn't the only consideration. It also implies that you generate content that is more relevant to your marketing efforts. The most effective content is that which addresses a specific need. Always learn the basics of content marketing and produce content with your audience's interests in mind.

These days, the most relevant content is either relaxed and entertaining, informative, or educational. If you do this right, you will be off to a great start. If you're stuck for ideas, you can always visit Quora or see what subjects are currently trending relating to the topic you're writing about. Also, strive to make the majority of your material evergreen and timeless.

A blog on this year's Oscars, for example, will be obsolete in a few months, but a blog about the best cinema masterpieces would go on for years, making it ageless and perennial.

Besides, marketing your content wisely is crucial to acquire relevant organic traffic. Social media is the best place to reach more audiences. Facebook live videos and Instagram stories are modern marketing concepts that you can leverage to grow your brand.

You can use tools like Clipchamp to create free online videos with a pro editor. The tool offers customisable templates with a drag and drop editor to create finest videos.

2. Find your target audience

It is critical to be smart about where you spend your time when blogging. It's admirable that you're attempting to build yourself across several social networks, but you'll rapidly burn out on each one.

You should determine which social networks perform best for you. If you want to go fishing, you go to the sea.

To increase blog traffic, you must first understand where your target audience spends their time. For instance if you are planning to start a nail business then you should blog about the latest nail industry trends or the common FAQs that potential nail salon customers search. 

Understanding your target audience is the ultimate key to obtaining high-quality referral links from related websites.

Use Google Analytics to determine which websites are generating the most referral traffic. Locate and participate in the forums and websites that your target audience frequently visit.

If someone says they need guidance or information on a topic you're already involved in, direct them to your resource. When appropriate, participate in community discussions and blog comments.

You must be perceived as a valued community member who offers relevant information rather than simply spamming.

3. Choose relevant keywords

If you want to attract significant traffic to your site, keywords and SEO must play an important role.

Don't get carried away when someone recommends doing anything in the name of SEO; remember, SEO work's best when done correctly.

Producing keyword-specific content sends you tailored traffic, and people discover the information and answers they need. Every day, Google conducts billions of searches.

So, utilise keywords to assist you in obtaining higher organic traffic. With more websites and marketers online than ever before, everyone is vying for the most popular keywords.

Start employing long-tail keywords in your SEO strategy. As ecommerce agency Bing Digital suggests in this blog post, "Long-tail phrases are less competitive and help you propel to the top of the SERP."

Therefore, you must utilise longer phrases to enhance your chances of ranking higher. Rather than using a highly competitive keyword, try something new, and you could top of the search results.

There are several keyword research tools that you can use to find good keywords for your website.

4. Optimise for user experience

You must ensure that your blog loads without delay; visitors will not wait around for it to load. Instead, they will press the back button and go on to the next Google result before you can flip a croissant.

Worried about the speed with which your site loads? Not a problem! To learn about your site's performance, use Google's Page Speed Insights tool, which provides a speed score. It also includes advice on how to enhance the speed of your website.

In addition, modern users spend three hours each day on their smartphones or tablets. For bloggers, switching to a smartphone-friendly format is a no-brainer. You should give careful consideration to designing a mobile-optimised version of your blog. If you don't, you'll be out of the game in no time.

Moreover, you should ensure you keep your website bounce rates to a minimum. For instance, if you are sending promotional emails, you have to make sure people are not marking them as spam. Better email deliverability and most importantly, relevant emails are more likely to result in more time on site. You can use InboxAlly to optimise your email deliverability.

5. Network with other bloggers

Good manners go a long way, and the same is true in the online world. If you want to increase traffic to your site, you should create solid relationships with other bloggers in your area of specialism.

Sometimes you have to join forces with your adversaries. Maintain a positive attitude and relationship wherever you go because it may come in handy at some moment. Participate in forums and leave comments on other blogs; however, please do not spam.

While linking to your blog entries is beneficial for SEO, it is also vital to connect to outside sites. So, if you get the opportunity to interview prominent industry bloggers or include other bloggers in your piece, do it.

So, if a blogger is mentioned in one of your pieces, tag them in a tweet or let them know through DM. There is a potential that the blogger may retweet and share that post mentioning you, resulting in more shares and, as a result, more traffic to your site. We rise through lifting others.

Final thoughts

Traffic acquisition is both art and science. Follow the strategies above to attract relevant audiences to your blog. Higher traffic will lead to more actions and this will help to elevate conversions. Happy blogging!

Copyright 2021. Post by Joydeep Bhattacharya of SEO Sandwitch Blog.

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