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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

LinkedIn or Facebook Marketing: Which one should you choose?

2021 was another enormous year for social media. Love it or loathe it, social media is an indelible part of our lives and it is here to stay. Businesses cannot afford to neglect it – the audiences are too large and the benefits too many.

From a marketer's perspective, each social media platform has its strengths, its weaknesses and a different demographic. Whichever audience is needed, from new customers for a local start up to investors looking for a bitcoin loophole, there is a social media option to suit. Here we look at two of the biggest platforms around today, LinkedIn and Facebook. We'll see how they work and evaluate their benefits. Which one will you choose for your campaign?

What do I need to do to make my LinkedIn marketing a success?

LinkedIn is the biggest social media platform for professionals. With many ways to reach out to new companies to network and expand your businesses reach, you've probably at least thought about using LinkedIn ads. By using LinkedIn ads, you can create enticing advertisements to reach a bigger audience and get more people to find out about your business. It is an especially great platform if you are looking to increase your B2B sales.

You can target the specific decision-makers you want on LinkedIn, so your ad gets seen by the people that are going to make a potential sale when clicking on the ad. If you prefer to target location, job title, company industry, or even company size you can do this and more.

With sponsored content, text ads, sponsored mail ads, dynamic ads and display ads, there are lots of ways you can increase leads and increase traffic on your website. However, LinkedIn ads don't come cheap, so take this into consideration before starting your marketing campaign.

What do I need to do to make my Facebook marketing a success?

With monthly active user numbers close to 3 billion, Facebook is the largest social media platform on the planet. It's also become one of the major digital marketing options out there – only Google is bigger!

If your business mainly focuses on B2C sales, Facebook marketing may be great for increasing your revenue and website traffic. With so many people using the platform monthly, this is a great pool of potential customers for you to pull from.

With many users following business pages, it makes it very easy for you to provide constant promotional content to your audience members to encourage them to increase your sales.

It is easy and quick to create your own Facebook page, and after that, you can create posts to share with your audience. Facebook provides a high-quality data analysis tool known as audience insights. This will show you exactly who you can target, really getting down to the specifics you want to reach. For example, the usual ones like age and gender, down to the really specific ones such as Facebook usage and past purchasing activity.

Facebook or LinkedIn marketing: which one will you choose?

While both Facebook and LinkedIn offer great advertising benefits to businesses, there are big differences in the type of audience that uses these two social media behemoths. 

However, it's not black and white and you don't necessarily have to choose between one or the other. Many companies in fact use both of these social media platforms for different uses. A good example of this is using LinkedIn for its lead generation benefits and Facebook for the brand exposure it brings.

Copyright 2022. Article made possible by Muve Media & Marketing.

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