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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

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Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Eight essential skills for students for a successful management career in the UK

Some might think being a manager is easy - telling people what to do and making sure they do their job right. In fact, it's a complex and multi-faceted position that requires you to possess a set of very peculiar skills and knowledge. The notion of management has changed over the past couple of decades, and now, being a successful manager is much more than just having the authority over a group of subordinates. It is a huge responsibility that requires you to use the best of your traits and skills. Depending on the size of a team, you'll have to adapt your managerial style, though there still are some essential skills and traits you need to develop in order to be an effective manager and a true leader.

Today, we're going to look at some of the skills you, as a student and a future leader, might need to ensure the efficient functioning of your team within the UK context.

Communication

Communication is the basis of effective management, and the way you communicate with people is the first thing future employers will pay attention to. Of course, you won't step into a management role immediately after graduation, but you should always work on your approach to personal and professional communication. If you want to impress employers, you need to demonstrate those essential interpersonal skills that allow you to effectively communicate and establish healthy professional relationships with people within your organisation.

Many employers select managers from within the organisation rather than hire people from the outside. That is why you must establish successful relationships with your co-workers, participate in social activities, display your ability to solve a problem, and of course, show the employers you are a team player. Being a leader is a very responsible task, and you should be able to take that responsibility. Demonstrating a strong ability to communicate with people and lead them when necessary might improve your chances of getting promoted to a managerial position. That can take some time, but you should work toward this goal.

Organisational skills

Organisational skills are much more important than some people would imagine. It is more than just telling people what to do and making sure everyone does a good job. It requires you to stay in touch with the processes that shape your industry, market innovations, and the economic processes that impact your business and your team. You need to be able to analyse the situation around you, make conclusions, and find solutions to all the possible issues that might threaten the efficiency of your team. Problem solving is one of the most important organisational skills, and you have to be prepared for all the possible challenges. As Andrew Brown, CEO at PapersOwl says: "Addressing challenges in a timely manner requires analytical thinking as well as the ability to foresee the changes in your industry. You can acquire these skills by studying the British market and learning more about the ways you can leverage it". That way, you allocate adequate resources and the right team members to tasks so together you can solve the issue in a proper manner.

Motivation

Motivation makes your team effective and goal-driven. You want your team to do their job because they're really excited about it and not just for the money. This means you must motivate your team and get the whole team working together to achieve your business objectives. Of course, people go to work for the money, but there's much more to it than mere monetary reward. Even the highest-paid employees will feel miserable at work if they lack communication, a positive attitude, exciting activities, and some basic human kindness. The good news is that you, as a leader, can provide all of that for free.

You don't need money to be kind to employees and make their days brighter. Keeping a positive atmosphere within the team and leading with passion and love can go a long way. Simple gestures such as small talk, smiling, some fun, politeness, and healthy communication do not cost anything but make a huge difference to employees. Be the kind of manager people look forward to working with. Be professional, fair, and kind to those around you.

Decisiveness

Making tough choices and taking quick decisions is a crucial part of solving problems and ensuring the success of your project. This is not exactly a skill but rather a trait you need to develop in order to make vital decisions and be effective in your managerial role. Employers pay attention to people capable of making rational and decisive decisions that benefit the functioning of the business. Of course, you'll need to gain some work experience before you are in a position to make the right decisions.

All of that comes with time, as does accountability and responsibility for your actions. Of course, you will need to work your way up before you acquire the skills and confidence to operate the staff yourself. In the meantime, you need to become a valuable member of a team and work towards the position where you can be in charge of a team yourself.

Conflict management

Conflicts happen sometimes, and though they are never desirable, it is totally normal for people disagree over certain issues. Conflict management is a skill communication experts would teach first as it allows you to manage the staff in a more efficient manner. Whenever a conflict arises, you've got to show people you care for each side and that it pains you that they disagree.

As a manager and a leader, you've got to manage the situation and find a solution that is satisfactory to both parties. Of course, it's not always possible to please everyone, so you've got to find a solution that is palatable to both parties in that conflict. Conflict management is never fun. It is an emotionally draining process which you need to be prepared for. You need to develop some stress durability in order to achieve desirable outcomes. It is an interpersonal skill you will need to master as a manager in order to establish and act within professional boundaries regardless of your interests and personal preferences.

Planning ahead

The ability to plan ahead is really useful whether you manage a small group of employees or you are a big boss in charge of entire enterprises with millions in budget. You need to be able to analyse information and predict what is going to happen in the future. In the UK, where the economy is stable and strong, it might seem easy to make predictions, but you must always look out for possible challenges and issues that might threaten the functioning of your business. You will have to organise your data, plans what you need to do and outline the plan of actions for your employees with a clear goal at the end of your endeavour.

If you have a clear goal ahead, you will need a roadmap to achieve it with several major and minor milestones on route. Setting smaller goals is essential for keeping employees motivated with a sense of accomplishment and progress towards your end goal. Delegate certain tasks to your workers, managing their workload, and build up a sense of urgency as part of your management role. You should also plan alternative courses of action in case your initial plan goes wrong. That way, you can remain agile and continue on your path to your end goal despite any hurdles you might encounter.

Ability to work under pressure

This is one of the most essential management skills you need to develop if you want to impress your employers and show them you are ready to become the leader. The working environment can be stressful due to the pressure of deadlines, customers, exhaustion, and uncooperative colleagues. If you want to build a career in any field, you need to work on your stress durability.

Being a leader is even more stressful since you'll have to shoulder greater responsibility than most employees. Stress should never interfere with your ability to lead others and communicate with staff in a professional and ethical manner. The ability to resist stress is a trait that requires inner strength. Maintaining a straight face, regardless of how you might feel, engenders a feeling of stability and confidence - traits of a true leader.

Negotiation skills

Being a negotiator is an essential part of your overall management skills set. This comes in handy in conflict management, and most importantly, boosts your communication skills, giving you an advantage over your potential competitors. If you can negotiate the best deals, get the best price, convince customers to buy your product or service, and manage workplace conflicts, your employers are sure to notice. It won't be long before you gain promotion to that management position. You need to work on your negotiation skills to become a truly inspirational leader.

In summary

Management skills are not something you can learn from the book. It's something you need to develop and constantly improve on if you want to become a management professional. Whether you're in charge of a sports team or a huge manufacturing facility, you need to be prepared for the challenge. You'll be in charge and responsible for all the processes that influence your business in either a positive or negative way. Improve the skills in our list and try to be the best version of yourself. This will help your career progress towards management position you deserve.

Copyright 2020. Article was made possible by site supporter Aaron Horn, PapersOwl

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