Skip to main content
Here are some excellent resources for your business

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Optimising images to improve the performance of your WordPress Website

Do you really know the benefits of optimising images for your website? It's a practice that's easily overlooked, but in truth, it's one of the most beneficial things you can do for your WordPress website.

What does the process involve?

By optimising your images, you're aiming to deliver the highest-quality imagery in the proper:

  • Format
  • Dimension
  • Size
  • Resolution

...all the while maintaining the smallest size possible. There are multiple ways to optimise a picture, and these include resizing, caching, or compressing. Images are the backbone of any website.

As consumers, we love to interact with images and interactive content more than the average, wordy blog post. According to research, the stats bear this out; around 64% of a website's weight is made up of images. By optimising these snaps, you'll increase the loading speed of your website. We all value speed and efficiency, and if your website can't offer this, users are more likely to abandon your site. According to Elementor, it's a good idea to keep your page size to 1MB or less when building a website - and optimising your images is the best way to stay within this parameter.