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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Should your digital agency outsource its web design services?

Digital agencies usually offer complex service packages, which include services as diverse as copywriting and online marketing to graphic and web design. However, it doesn't mean that you have to hire web developers.

Expanding the scope of your services is essential if you want to attract the attention of potential new clients. New digital agencies planning to enter the market need to ensure they offer an attractive range of services to potential customers - from social media management to web design. Usually, these agencies are able to offer web design services by employing an in-house web developer. However, there is another solution that may be more beneficial for the company. Outsourcing web development services can bring the company new opportunities and has much less of an impact on the agency's budget.

More than 30% of all websites are built on WordPress, and this number is growing annually. It's a simple and intuitive content management system that is likely to satisfy your client's requirements.

Web design outsourcing - is it worth it?

At first, you may think paying to outsource web design is unnecessary, but in the long run, the investment will bear fruit. So, what are the main advantages of outsourcing your web design?

  • you don't need to hire permanent staff - you only bring in outsourced services as and when you need them
  • you can focus on perfecting your services and you can use outsourced, experienced professionals to provide your clients with additional services
  • the outsourcing company will take care of the website maintenance

What can a WordPress development agency take care of?

Passing the task of creating your client's WordPress website into the hands of a professional WordPress development agency can avoid a plethora of worries. The web developers will take care of the whole design process, working with the brief provided by the client and reporting progress to your agency.

After detailed consultations and agreeing the budget with both sides, the web developers start the project based on a design provided by you or developing their own based on your customer's requirements. Once the project is accepted, you or your client can decide whether the outsourcing company should also take care of the maintenance of the website.

One of the main advantages of using the services of the WordPress agency is that the agency's professionals will not only provide your client with web design services, but they will also take care of the API integrations, WooCommerce ERP integration, the development of custom plugins development and so much more. 

That's why more and more digital agencies choose to outsource. 

Copyright 2020. Featured post made possible by Daniel Bailey

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