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Here are some excellent resources for your business


A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Best small business apps

Online tools and mobile business apps make it easier than ever to communicate, collaborate and manage complex projects away from the office

Project management apps

As a business owner, you need to focus on the completion of projects, ensuring that every person plays their part. Online project management tools can help ensure that everyone is pulling in the right direction, giving you a complete view of a project.

A simple, visual project management tool that lets you quickly and easily see what everyone in your team is working on. You can use it to manage to-do lists, tasks and projects across your business. helps you take charge of your business every day of the week.


Trello aims to make project management fun and flexible, by organising projects into the boards, lists and cards. It’s a simple and intuitive system that offers a great deal of control and visibility for small business owners.

Jira project management

If you need a more comprehensive and traditional project management solution, Jira is a workflow-based system that allows you to visualise your project – from creation to delivery. It’s backed up by some serious processing power, with customisable dashboards and performance management metrics.


Keep track of the time spent – and resource invested – in your projects. Toggl can be synced across devices, giving you a breakdown of time spent on projects and for customers. It’s particularly useful at crunching the numbers on complex projects, giving you a realistic time estimate for budgeting or billing.


A task-based project management system, Asana is excellent for managing workflow and projects across teams of all sizes. Create teams, assign projects and manage deadlines from the desktop version or app.

Communication apps

Staying in touch is crucial while working at home. It also plays a vital role in ensuring staff feel part of a team, reducing the feelings of isolation that could develop while working remotely for long periods. As a business owner, mobile apps can help you stay in communication and in control.


Reduce email with this popular online business communication tool. You can create channels for conversations, focusing on specific topics or projects. It can integrate with existing cloud programmes, like GDrive, DropBox and Asana to securely share documents.


Owned by Facebook and beloved by teenagers, WhatsApp offers high-levels of encryption which makes it a secure platform for business communication. It’s less sophisticated than Slack but perfect for group chats about work (and leisure).

Microsoft Teams

Microsoft Teams allows your team to chat, meet, call and collaborate in one place. You can also hold conference calls or video calls with external guests. It’s become indispensable to businesses during lockdown and is likely to stay that way as the ways we work change for good.

An upgraded version of Microsoft Teams is also available as part of Microsoft 365.


Flock is a sophisticated communication tool that includes some innovative tools to improve workflow and collaboration. As well as text chats, video conferences and voice calls, you can create To-do lists, write notes and collaborate on documents.

Zoom (free)

This popular video conferencing platform enables users to share content like presentations and documents while on calls. As well as voice and video, you can use text chat at the same time to collaborate. It works on desktop, laptop, tablet and phone. There are questions about its security, so use it wisely and protect essential information.

File sharing apps

It’s essential that staff have access to the files they need to complete their work, but they must be safe and secure while doing so. 

Google Drive

It’s simple to store, share and access files with Google Drive. However, you will need a business subscription to work with Microsoft Office documents. Available with 2-step verification and detailed document controls, it’s a robust system for small businesses.


A simple drag and drop storage system, DropBox allows you to store all types of document, synchronising across devices when there’s a network connection. As well as storage, DropBox business has expanded its services, offering a smarter workspace for communication and collaboration.


This nifty tool enables you to seamlessly transfer information, zapping data between common platforms like Gmail, DropBox and Slack. It allows you to create workflows, intelligently sharing files immediately with the staff that need them.

Creative collaboration apps

Working remotely shouldn’t inhibit inspiration. Creative collaboration across networks is entirely possible, as these tools demonstrate.

Google Jamboard

Essentially an interactive whiteboard, Jamboard lets you sketch your ideas virtually, with any user able to get involved. You can drag and drop images from the web, add notes or use the pens to create your drawings – whatever you need to get the creative juices flowing.

G Suite

Google Doc and Google Sheets are the big hitters in the G Suite family. They can be used to create and collaborate on text documents and spreadsheets, with various users able to log in to provide real-time document changes and edits.


What started as a simple online DTP tool is now a powerful platform for creative design and communication. Multiple users can edit documents, with a suite of pre-built templates making elegant design simple. 


If you need to create sales presentations or proposals, Xtensio allows you to collaborate with your sales team to create appealing and effective one-pagers and landing pages. This user-friendly platform can help you create compelling sales documents with minimal effort.

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