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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Resource topics

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There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.
Unsurprisingly, everyone says that they do follow up after attending business events - but statistics don't bear that out. Simon Naudi explains how to effectively follow up leads.
Exhibiting at trade shows can raise your profile and generate sales, if you're well-prepared. The groundwork you need to put in before going to a trade show, to maximise your success on the day..
Read answers to frequently asked questions about exhibitions. Find out why you should exhibit, likely costs and how to measure cost-effectiveness.
If you're planning your marketing strategy post lockdown, don't forget the power of face-to-face interactions that you can gain from an exhibition. Here are some tips for maximising your trade show impact.
VPNs help you keep sensitive data safe when you're on the move - especially if you're working over public wi-fi. What you need to know.
Even seasoned networkers get butterflies when they walk into a room full of people. Charlie Lawson advises on how to overcome your networking fears.
Presentations are crucial in business communication - from industry conferences to pitching to potential clients. Here are seven ways to get them right.
Making the right contacts is crucial to developing your business. But what are your networking options with limited time and resources?
With digital printing bringing down the cost of business cards it’s time to think a bit more clearly about what you put on the back of yours.
The idea of networking fills many people with fear. But what are the skills you need to be a good networker and how can you improve your performance?
Good networking generates sales leads and contacts who can help you develop your business. But how do you get your employees to network effectively?
People don't only have perceptions about products, services and organisations - they also develop perceptions about the people they meet.
Networking is a business and personal marketing tool that will deliver your overall business and marketing strategy. Lay your foundations for success.
Anita Brightley-Hodges, creative and managing director of Kent-based Brightley-Hodges Associates, explains how networking benefits her business.