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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

15 results shown

Creator partnerships are not just about the money

We explore the key factors that make content creators decide to work with specific brands and what factors can damage working relationships.

How to create an advertising video that sells

Video content is playing an increasingly import role in the content marketing efforts of many businesses. The experts from Wallbreaker share their top tips for creating impactful video that works.

PI Live: Affiliate marketing is more relevant than ever

Learn where the affiliate marketing industry is and where the experts expect it to develop at PI LIVE Europe, this October.

Cracking the trifecta of programmatic advertising

Agencies, brand advertisers and marketers only have seconds for their adverts to resonate and a matter of milliseconds for real-time bidding decisions. Here's how smart bid technology can give small businesses access to the right customers at the right time.

Where should you place your CTAs?

Calls-to-action prompt your site users to take via clickable buttons or hyperlinks that lead directly to sales. They also help users navigate your site but only when they are placed properly. Read on.

The most interesting SEO trends in 2023

If you want to be found online, you need to keep up with the latest developments in SEO. We look at the some of the key trends in SEO in 2023.

How to set up a professional email address for your business

A branded email address demonstrates to the world that your business is professional. Here's how you can set up a professional business email with all the familiarity and functionality of Gmail.

Social ads vs search ads: key differences

Social and search ads can be valuable additions to a small business' marketing, but which is the right one for you and what's the difference? This blog explains all.

Opportunities for digital back-to-school sales increase

This year's annual InMobi Back-to-School survey reveals that in-person shopping is down but opportunities for online sales are up. We look at the main headlines.

Nine effective strategies to boost your email marketing

Email marketing allows you to engage with your customers. But you need to employ the right strategies to achieve your ultimate aims. Here are five strategies to supercharge your email marketing.

Top tips for fail-proof marketing automation

Marketing automation can streamline marketing operations and boost efficiency. However, it's not without its challenges. Here's how to set up fool-proof marketing automation.

Movavi Video Editor review 2023

The dominance of online video content has created the demand for video editing tools. We review Movavi Video Editor and consider the pros, cons, features and pricing.

"We used automation to write the book"

Tom Ollerton, founder of Automated Creative, discusses the launch of the company’s first ebook, how automation played a key role in its creation, and why the marketing industry is so hard to break into at the moment

Why identity and access management is essential

Your business will face a range of online risks. Identity and Access Management can help protect your business from these risks.

Exploring the dangers of mobile ad fraud

Ad fraud can appear in many guises, and in the ever-evolving mobile landscape, it can be even more difficult to address. Luckily Maria Novikova, CMO at Xenoss, shares her key methods for tackling this issue with clever tech.