Skip to main content
Here are some excellent resources for your business


A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

New sales leads are the lifeblood of many businesses. To successfully generate them, you'll need to actively prospect for marketing leads.

Resource topics

15 results shown
There are so many ways to keep in touch with customers or approach new prospects. But a well-written sales letter still has the power to persuade.
How to get more local customers using Google My Business, social media sites, customer reviews and networking to market your business.
Even if you're flat out, generating sales leads allows you to be choosy about which jobs you take on. Ben Dyer looks at how to increase your leads.
Networking can help you generate new sales leads, deepen connections with existing contacts and learn useful information about your markets.
Relying on too few customers can leave you vulnerable - losing just one could mean you hit cashflow problems. Here's how to find new customers.
Businesses require a steady flow of quality sales leads to stay afloat. You need to adapt your approach to keep up with evolving marketing techniques. Here are eight top lead generation trends.
Many business struggle to convert customer interest into sales. Discover the five main places you could be going wrong in the sales funnel.
Regardless of whether you sell to other businesses or consumers you will need a reliable stream of sales leads. Six steps to generating sales for your business.
All businesses need to ensure they have a healthy pipeline of new sales coming in. How to generate more leads to convert into satisfied customers.
The market for used business vehicles online is vast - but competition is ferocious. Eight steps to making the sale at the best possible price.
The idea of networking fills many people with fear. But what are the skills you need to be a good networker and how can you improve your performance?
Good networking generates sales leads and contacts who can help you develop your business. But how do you get your employees to network effectively?
Sales promotion is a method of increasing sales over the short term: usually a special offer which is available for a limited period only. 10 FAQs.
Reliable customers are the lifeblood of every business. However, it can be risky to rely on them - if their business flounders, so might yours.
Podcast with Grant Leboff introducing techniques you can use to attract customers to your offer