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Here are some excellent resources for your business


A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

A sales presentation is a great chance to progress or even complete a sale. It's up to you to make a truly effective presentation.

Resource topics

15 results shown
Making presentations: a step-by-step guide to preparing for and giving successful presentations that keep your audience engaged and get results.
If you need investment in your business, you will need to pitch your business. These tips can help you hone your pitch and convince investors you’re worth investing in.
This checklist will help you to deliver a presentation, and includes advice on body language, covering the key points and dealing with questions.
Didi Hopkins of the National Theatre's Theatreworks business training programme, explains what charisma is and how you can develop it.
Andy Bounds offers seven ways to make your proposal more persuasive - and speed up the writing process.
Selling does not have to be a one-way communication, says sales expert Andy Bounds; it should be about agreeing a joint way forward.
From posture to hand gestures, your body language speaks volumes about you. Improve the impression you make and learn the body language of others.
Nine top tips for making your presentation stand out from the crowd.
For a business to be successful it is crucial that everyone is 'singing from the same hymn sheet'. Good communication is essential. Improve communication in your business.
Building rapport is key to convincing your audience of what you're saying. These seven top tips will help calm your nerves and connect with the crowd.
Business travel can be a costly affair. Here are seven ways to save money and reduce the cost of your business flights and travel.
It's much easier to sell in person, so sales proposals have to work very hard to be convincing. Andy Bounds explains how to get them right.
Conversational presenting allows you to find out what your audience wants before you present your solutions. Spencer Waldron explains.
Presentations are crucial in business communication - from industry conferences to pitching to potential clients. Here are seven ways to get them right.
Body language expert Robert Phipps explains how understanding non-verbal communication can help small firms to increase their sales.