Skip to main content
Here are some excellent resources for your business

Search

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Sales strategy

Selling is one of the most difficult tasks for small business owners. A sales strategy will focus your attention and help you seize opportunities.

Resource topics

15 results shown
How to make a sales strategy to help you sell more, including sales forecasting, sales tools, selling technique and targeting customers.
Reviews of the UK’s most popular small business CRM software. Best free, best for ease of use and best for power users.
Sales promotion aims to provide a short-term boost to sales. While a price cut is one option, we look at alternatives that are more cost-effective.
Research reveals that 80 per cent of non-routine sales occur only after at least five follow-ups, so the 8 per cent who persevere will succeed.
In this article, we share tips that will help you generate more leads from organic traffic channels, paid media, and lead providers, boosting customer acquisition and growing your bottom line.
Point-of-sale marketing is a powerful way to encourage shoppers to make impulse purchases, try new lines or simply help you shift old stock - ultimately boosting your bottom line.
Customer data management and mobile tech are vital in today's sales landscape. Our guide to the basic tools available to improve sales success.
There are many ways to keep in contact with customers. But your office phone system can improve customer service, increase sales and boost profits.
Understanding how sales contracts work and what selling regulations apply to your business is more than just a matter of compliance.
Cross-selling and upselling can make a huge difference to your sales figures. Find out how customer service plays a vital role in making more sales.
A guide for suppliers on how to negotiate with retailers to maximise product sales and achieve the best possible margins
It’s more cost-effective to cultivate existing customers than look for new ones. CRM can help you sell more to your existing customers.
Sales promotion is a method of increasing sales over the short term: usually a special offer which is available for a limited period only. 10 FAQs.
How to set a sales strategy that will help your business achieve its growth potential, including setting sales targets, managing salespeople and using CRM systems.
How to sell your products or services to other businesses, including how to pitch for contracts, selling the benefits and how to close a deal.