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Here are some excellent resources for your business


A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Social media activity needs to be planned, targeted and analysed just like any other marketing task. A clear social media strategy maximises results.

Resource topics

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Advertising used to be divided into above the line (brand building) and below the line (lead generation and conversions). Social media now does both.
How to promote your business and engage with people online by posting on social media platforms and blogging.
If you use social networking to talk to customers, it helps to have a social media strategy. This checklist covers the main considerations.
Social networks offer an excellent way to connect with business customers - but you must present a professional, credible face.
Online social media platforms such as Facebook and Twitter have moved into the business mainstream - but the law isn't always clear.
Social networks allow small businesses to connect with customers. Your profile is often the first thing new contacts see so make it count.
Alyssa Smith is a British entrepreneur whose iconic silver jewellery has many devoted fans. Alyssa explains how she built her successful brand.
Michael Scutt, partner at law firm Crane and Staples, explains why having a social media policy is vital for employers great and small.
Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.
A professional profile is an essential part of your sales and marketing toolkit. It can bring your company to life and demonstrate your credentials.
If you are using social media, you probably think you simply need to target the same people you’ve been targeting for years. But you could be wrong.
Social media has transformed the way we market, but it hasn't replaced other ways to reach your audience. How to combine your marketing activities.
Marketing is an area of business that is always evolving. To remain competitive, you need to adapt. We share four marketing trends and tips for exploiting them.
When talking about social media marketing, you probably think of Facebook, Instagram, Twitter, LinkedIn and YouTube. However, there are many other social media apps that can boost your marketing efforts, such as Reddit. Here’s how you can use Reddit to attract customers.
Top tips for small businesses on recruiting a social media manager and making sure they have the skills and qualities to boost your social media campaigns.