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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Your marketing plan

Start here - our simple guide to creating an effective marketing plan, why you need one, what information you need and what it needs to cover.

Resource topics

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Use our marketing plan template to create a detailed marketing plan to help identify key marketing activities for your small business.
How to create a marketing action plan that meets your business objectives using SWOT analysis, sales forecasts, scheduling and measurement of results
Checklist: how to write a marketing plan for your business, including setting objectives, choosing marketing methods and tracking results.
How to make your small business look bigger, with the right name, branding, by using a virtual receptionist and by building an impressive website.
Ten ways to improve your offer: ideas and tips for making changes in your business that will drive sales and boost customer loyalty.[
This blog provides small business owners with actionable marketing tips. Whether you're starting out or refining existing strategies, these insights will help your business stand out in the crowd.
Give your small business marketing a boost in 2024 with ten marketing ideas that can raise brand awareness, improve customer loyalty or help you convert interest into sales.
A guide to essential strategies that micro-businesses can adopt to propel their business growth including networking and partnerships, technology and branding.
What can you do when your marketing strategy is not hitting the mark? The experts from Mediahawk share four steps you can take to revitalise your activity and results.
As consumers become increasingly environmentally conscious, businesses need to adopt more eco-friendly practices. Businesses must also adopt green marketing to promote their green credentials.
SMEs won't have the blockbuster budget of the Barbie movie marketing team but that doesn't mean they can't utilise some of the techniques that have helped make the film a runaway success.
Do you have plans to grow your business by reaching new customers or developing your website? Then you will need access to funding. Could digital loans be the answer?
Customers expect a seamless experience when interacting healthcare providers regardless of the channels they are using to interact with the provider. This makes an omnichannel experience essential.
Creating a well-crafting marketing plan can be the difference between success and failure. Discover a step-by-step plan for creating a marketing plan.
If customers don't know you exist, they won't buy your goods or services. Here are five tips to make your business stand out in the crowd and become more visible to prospective customers.