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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.
The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.
Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.
Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising.
Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.
Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.
Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.
If you don't promote your business, potential customers will never know you exist or discover what you have to offer.
Find out about our membership categories and how you can get involved in the Thames Valley business community.
Online customers expect their orders to be delivered on time. We look at the best courier services for UK-based small businesses looking for a cost-effective, reliable and speedy delivery service.
The EU General Product Safety Regulation (GPSR): implications for exporters and online sellers.
Dropshipping has taken off as a business format and is predicted to be worth $475 billion by 2026. Discover how you can join the dropshipping revolution and start your own dropshipping business.
Leading customer service software and how to choose the right solution for your business.
A professional email address boosts your business's credibility, branding, and marketing efforts, while making communication more efficient and trustworthy.
The best apps for small businesses to make managing social media easier, including social media management software and content creation tools.
Customer data management and mobile tech are vital in today's sales landscape. Our guide to the basic tools available to improve sales success.
Our overview of how to choose and use sales agents, wholesalers and other distributors to access new markets, and how to manage the relationship.
How to work out whether telesales is right for your business, and make it work for you with effective planning and staff training.
What is influencer marketing? How social media influencers can promote your small business, improve brand awareness and boost your sales.
What is direct marketing?; how to get results from direct mail, leafleting, email marketing campaigns and text marketing.
Outdoor advertising puts your message in front of a big audience in a non-intrusive way. Start here and find out how it could help you.
Radio ads are a tried and tested way to reach a local audience, but you might not have even considered cinema or TV. Our overview of the benefits.
By 2025, 95% of the UK population will have a smartphone. Most people take their phone everywhere they go - making it the ideal way to get your messages read. Our overview.
How to put your business in the spotlight by holding a promotional event, and how it could help you reach and impress prospective customers.
To make the most of the opportunities to network at trade shows, you should plan your visit in advance. What you need to bear in mind.
