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Here are some excellent resources for your business


A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Resource topics

15 results shown
Advertising used to be divided into above the line (brand building) and below the line (lead generation and conversions). Social media now does both.
Social media expert Alison Battisby provides an essential checklist to help you get the most out of Instagram, from creating themes to using hashtags.
Everything you need to know about using Instagram to promote your small business - from creating a style to making the most of hashtags
How to promote your business and engage with people online by posting on social media platforms and blogging.
If you use social networking to talk to customers, it helps to have a social media strategy. This checklist covers the main considerations.
Social networks offer an excellent way to connect with business customers - but you must present a professional, credible face.
How to use Facebook to build relationships with customers, encouraging endorsement and spreading positive word of mouth.
Online social media platforms such as Facebook and Twitter have moved into the business mainstream - but the law isn't always clear.
Social networks allow small businesses to connect with customers. Your profile is often the first thing new contacts see so make it count.
Alyssa Smith is a British entrepreneur whose iconic silver jewellery has many devoted fans. Alyssa explains how she built her successful brand.
Pinterest is like an online noticeboard where you can pin stuff you like and share it with others. See how to use this social network in your business
How can you use Instagram in your business? See how to get started with this photo sharing social network - expert hints, tips and advice.
LinkedIn is a business-focused networking platform that replicates real-life word-of-mouth contact introductions. So, how do you use it for business?
Twitter should not be used simply to broadcast sales messages all day, but often it can drive sales. Find out how to start using Twitter for business.
Facebook has evolved into the preferred social networking website for more than 1.2bn users worldwide. So, how do you use it for business?