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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Resource topics

15 results shown
How to make a sales strategy to help you sell more, including sales forecasting, sales tools, selling technique and targeting customers.
Making presentations: a step-by-step guide to preparing for and giving successful presentations that keep your audience engaged and get results.
Recruiting skilled and motivated salespeople is vital to help your business bring in new customers and grow. How to attract and keep the right people.
Doing business overseas brings additional challenges - from language issues to differing business cultures. Our guide to overcoming difficulties.
There are so many ways to keep in touch with customers or approach new prospects. But a well-written sales letter still has the power to persuade.
Getting the most out of your sales team is an essential part of ensuring they achieve their full potential. Read our guide to managing sales people.
If you need investment in your business, you will need to pitch your business. These tips can help you hone your pitch and convince investors you’re worth investing in.
This checklist will help you to deliver a presentation, and includes advice on body language, covering the key points and dealing with questions.
What makes a great salesperson? One thing's for sure, it's not about having the gift of the gab. Two top sales gurus reveal the secret to selling.
Many people hate cold calling, but sometimes there is no alternative when you need to attract new customers. Expert Andy Preston provides advice.
Kay Phillips of SMS marketing specialists 24X highlights ways that texting can help you spread the word about your products and services.
The buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how you can do it.
Didi Hopkins of the National Theatre's Theatreworks business training programme, explains what charisma is and how you can develop it.
Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
Reviews of the UK’s most popular small business CRM software. Best free, best for ease of use and best for power users.