Here are some excellent resources for your business

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Negotiating

A successful sales process looks at the customer and what they want, rather than just what kind of product or service you're trying to sell.

What makes a great salesperson? One thing's for sure, it's not about having the gift of the gab. Two top sales gurus reveal the secret to selling.

Successful selling means showing customers how your product meets their needs. Highlight its benefits rather than just describing it.

Andy Bounds offers seven ways to make your proposal more persuasive - and speed up the writing process.

There are five key salesperson types, but one beats them all. Fascinating insight into sales technique by Andy Bounds.

When a customer wants to buy from you, make it easy for them to complete the purchase. But are things really that simple?

12 FAQs on sales technique, including which customers to concentrate on, when the best time is to make a sales approach and how to close a deal.

The key to successful negotiation is to understand your customers. The more you know about them, the stronger your position will be. Read these FAQs.

How to plan your negotiating strategy, conduct a successful negotiation with customers and suppliers and get great deals for your business

We're not all natural-born salespeople, so we share some simple steps that can help you negotiate better sales.

When you are selling, how do you handle the objection that you are too expensive? Here are four ways to help you sell without having to cut prices.

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