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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Negotiating

A successful sales process looks at the customer and what they want, rather than just what kind of product or service you're trying to sell.

Resource topics

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12 FAQs on sales technique, including which customers to concentrate on, when the best time is to make a sales approach and how to close a deal.
The key to successful negotiation is to understand your customers. The more you know about them, the stronger your position will be. Read these FAQs.