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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Social media activity needs to be planned, targeted and analysed just like any other marketing task. A clear social media strategy maximises results.

Resource topics

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Livia's Kitchen is a social media sensation with thousands of followers. Olivia Wollenberg explains how she created her healthy sweet treats brand
Simply signing up to Twitter and Facebook is not enough. Discover how you can maximise your opportunities on social media in six easy steps.
Increasing your contacts on LinkedIn or Twitter can help you find suppliers, get a quick answer to a business question or generate new sales leads.
Chris Street suggests six key questions to ask to help your business find the best person for the job when recruiting a social media expert.
Most employees will already be using social networking sites such as Facebook and Twitter, so why not use their skills to help market your business?
Elly Curshen explains how social media helped her make a success of her Bristol eatery, the Pear Café, and become a successful food writer.
The internet undoubtedly brings a wealth of business benefits. But it also poses risks. This checklist explains how to get the most from the internet.