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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

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Should you run your B2B telemarketing campaigns in house or outsource to the experts? The experts from More Then Words look at the argument in favour of outsourcing.
Piero Pavone, CEO at Preciso, offers advice on what to look for in a successful native advertising platform.
People nowadays increasingly use digital payments for buying all their goods and services, but what are digital payments and how do they work?
San Sareen, Regional Vice President EMEA at impact.com, shares the latest tools, tips, and best practices for this dynamic, innovative form of digital advertising
As the festive shopping period approaches, brands need to blend seamlessly into their favourite sites, platforms and apps to win the native advertising game.
Looking for a way to stand out from the crowd? Discover how advertorials can capture and hold potential customers' attention.
AI tools are impacting keyword research and website optimisation becoming a valuable tool for those who know how and when to utilise it. Learn how.
Ambitious small businesses often look overseas for the next step in their growth plans. Dubai could be a lucrative first step in your overseas strategy. Here’s how you could enter this profitable market.
Standing out online in a crowded marketplace is not without its challenges. Discover five steps to social media success.
With all the social media platforms, it can be difficult to know which platform and strategies you should use. This article provides essential tips that will help your social media marketing succeed.

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