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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

April 2021

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In many cases, your website will be the first experience a potential customer will have of your business. For this reason, your site should clearly reflect your brand identity.
Without a brand identity your business cannot stand out in your market niche. These hacks will help you build a brand on a budget.
Marketing and sales tools can save time, money and stress. What should you consider if you're considering upgrading your marketing tools?
At some point, you will be ready to take your business to the next step. Discover the secret to scaling up your business.
Privacy expectations are changing, and third-party cookies are gradually being replaced. A look at the implications of these changes for consumers, app developers, content creators and marketers.
For a business to be successful it is crucial that everyone is 'singing from the same hymn sheet'. Good communication is essential. Improve communication in your business.
Time is money. Discover how your small business can save time and generate more sales with marketing software tools.
Demand for tutoring services if booming. If you're entering the sector, you will need to make sure you stand out. Discover marketing tips for tutoring businesses.
When it comes to digital marketing you will face many online competitors. Luckily, you can use competitive research to discover what your rivals are doing to beat them at their own game.
Mobile phones and apps are a part of everyday life, but does that mean your business should consider developing an app? We look at the benefits.

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