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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

October 2021

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Small businesses can utilise the same data and marketing automation as their bigger rivals with partnership marketing. Find out how.
If you want your website to rank in search engine results, you will need to implement SEO for your small business website.
Nine top tips for making your presentation stand out from the crowd.
Considering launching your own price-comparison service? We share some top tips for starting your own niche price comparison service from industry expert David Beard of LendingExpert.co.uk.
Digital marketing is evolving. Marketers are having to constantly adapt to keep up. We share the top three themes that marketers will need to follow over the coming months.
Business start ups are booming post pandemic. If you’re thinking of starting a web design business, here's a handy guide to the process.
Big data is playing an increasing role in everyday life - whether you are collecting data or the subject of the data collecting algorithms. We share four unexpected uses of big data.
Your premises are a physical representation of your business. Marketing them can boost your brand, sales, and customer awareness. Find out how.
Most companies implement ERP and CRM systems these days to automate business processes. Learn how an MS Dynamics consultant can support your implementation.
Advertising is still a valuable tool to market and promote businesses. Anders Lithner, ceo of Brand Metrics tells us why.

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