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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

March 2022

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A poor website UX can reduce the likelihood of making online sales. Discover some of the most common errors and how to rectify them.
Employees expect homeworking to be an option, but it is not without downsides. Discover four common remote working issues and their solutions.
Companies are increasingly investing in online marketing and with more than 4.5 billion people with social media access it's not hard to see why.
There are many options for building a website. We look at three of the key arguments for using WordPress to build your website.
The recent iOS 14 updates have led to Facebook ads not showing as often and is set to affect many businesses in the bitcoin era. Keep reading for more.
LinkedIn is the biggest social media platform for professionals- whilst Facebook is the largest social media platform on the planet, with monthly active users close to 3 billion. Both apps offer great advertising benefits to businesses, but their audiences differ.
PPC marketing is a type of online marketing for businesses, where they pay an agreed amount every time an ad is clicked. Learn how to create your own PPC campaign.
When talking about social media marketing, you probably think of Facebook, Instagram, Twitter, LinkedIn and YouTube. However, there are many other social media apps that can boost your marketing efforts, such as Reddit. Here’s how you can use Reddit to attract customers.
Account-based marketing/ABM is a substantial way to get more high-quality leads, increasing the efficiency of your marketing efforts. Read on if you’re looking to improve your marketing.
Contextual targeting is re-emerging as a key solution to help marketers future-proof their strategies. Discover how it can help businesses in a post-cookie world.

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