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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Loyalty schemes are an effective way to improve your customer-retention levels. Increasing your customer retention can significantly increase profits.

Resource topics

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Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.
Ten ways for businesses to reward loyal customers including discounts, promotions and VIP treatment
Attracting and retaining customers is essential to a business' survival and growth. Discover customer acquisitions that you should try in 2022.
These days customers aren't just looking for great products or services. They also expect to be rewarded for their custom. Read this introduction to implementing a customer loyalty program.
Why your best sales people could be your customers thanks to word of mouth. Shweta Jhajharia on how to turn loyal customers into a sales team.
Good customer care needs a personal touch, but businesses must ensure that client hospitality is “proportionate” or risk prosecution.
Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.
Many firms don't know who their most profitable customers are or how to retain them. In difficult times, customer loyalty may be your greatest weapon.
Customer retention is vital and a customer loyalty scheme is an effective way to keep customers coming back for more.
Read these helpful FAQs to find out why customer loyalty is important, how it can be achieved and how you can measure and monitor success.
How to improve customer service and build customer loyalty to boost sales and encourage word of mouth recommendation.