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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Customer service

The service you provide is crucial to your success. After-sales service is what makes one supplier stand out from another, more than product or price.

Resource topics

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Leading customer service software and how to choose the right solution for your business.
Customers are the lifeblood of any business, so by treating them well and regularly exceeding expectations, you can boost satisfaction and retention.
Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.
Word-of-mouth recommendation is one of the best forms of advertising, because it is persuasive, credible and free. Find out how to achieve it.
Every business has its best customers: the ones you want to keep. So how do you reward them? And should you give everyone the same VIP treatment?
Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.
Customers expect to be able to reach you immediately when they have a problem. The right communication systems can help you operate more efficiently.