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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Getting customers

New sales leads are the lifeblood of many businesses. To successfully generate them, you'll need to actively prospect for marketing leads.

Resource topics

9 results shown

How to write effective sales copy - checklist

There are so many ways to keep in touch with customers or approach new prospects. But well-written sales copy still has the power to persuade.

Ten ways to approach new customers

Ten ways to approach new customers including advertising, email marketing, ecommerce, social media, word-of-mouth and networking

How to win back old customers

How to win back old customers. Lapsed customers may need an incentive to return but with the right approach they can become loyal customers again.

Telephone marketing

Many businesses use telephone marketing to communicate with customers. Any firm that sells direct usually handles enquiries and orders over the phone.

Nine top tips for finding new customers

How to grow your small business and protect your cash flow by identifying high quality sales leads and turning prospects into new customers.

How to use telesales in your business

How to work out whether telesales is right for your business, and make it work for you with effective planning and staff training.

Nine easy ways to get more work as a freelancer

Finding new clients is not easy when you are self-employed - nine ways to get more work as a freelancer

Ten tips for approaching cold leads

Cold leads are difficult to convert into buyers. So how do you approach a cold lead to give yourself the best chance of making a sale?

Turn your customers into your best sales people

Good customer service can turn customers into evangelists for your product or service, spreading the word and bringing in new business.