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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising: direct mail, email marketing, online and print advertising, leaflets, outdoor advertising on billboards and buses or sponsorship.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR can be especially cost-effective for small businesses. However, you also need to act quickly to manage any bad press. Discover how you can get media coverage online and via the local press.

Ten ways to win public sector contracts

More small businesses than ever are winning public sector contracts thanks to efforts by the Government to level the playing field for SMEs. Rachel Miller explains how to take advantage of these new opportunities

The number of public sector contracts being awarded to small businesses continues to rise. In 2024/24, Government spending with small and medium-sized businesses increased by £370 million to in excess of £3.5 billion per year.

The Procurement Act aims to give SMEs in England, Wales and Northern Ireland (Scotland has opted to retain their own rules) greater access to government contracts.  

Cabinet Office Minister, Baroness Neville-Rolfe, said:

"I am particularly pleased to help small and medium-sized businesses secure a greater share of nearly £300 billion worth of government contracts."

So what's changed?

Several key reforms have made it easier for small firms to bid for and win public sector contracts:

  • the Procurement Act creates a single central platform where suppliers can register and store their details, making it easier to make multiple bids;
  • onerous pre-qualification questionnaires (PQQs) are no longer required for low-value contracts;
  • bidding processes have been simplified;
  • all public sector contracts worth over £12,000 are published in one place (Contracts Finder);
  • everyone in the supply chain has to comply with 30-day payment terms;
  • large contracts are increasingly being split into smaller jobs to allow SMEs to bid.

The government have produced a number of resources including videos to help small businesses register on the Find a tender platform and a handy guide to doing business with government to help them understand the procurement process.