Here are some excellent resources for your business

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.

19 FAQs explaining how using media coverage to publicise your business, products and its successes can improve your business

A guide to public relations (PR) – how to get endorsements for your brand from journalists, influencers and customers

How to generate free publicity for your business using social media, press coverage, customer reviews and viral marketing

Editorial coverage has more credibility with potential customers than an advertisement. Follow these steps to get into your local media.

Discover the four key ways that you can get press and media coverage - PR is a great way for small businesses to raise their profile and get noticed.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[

Public relations (PR) builds brand awareness, enhances your reputation, creates publicity and brings in new customers.

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.

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