Here are some excellent resources for your business

Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Five ways to reduce expenses and increase sales

One of the quickest ways to increase your profits is to cut your costs. Discover how you can increase your bottom line and sales with these five tips.

Seven top tips for building rapport with your audience

Building rapport is key to convincing your audience of what you're saying. These seven top tips will help calm your nerves and connect with the crowd.

Nine easy ways to get more work as a freelancer

Finding new clients is not easy when you are self-employed - nine ways to get more work as a freelancer

Seven ways to give your presentations maximum impact

Presentations are crucial in business communication - from industry conferences to pitching to potential clients. Here are seven ways to get them right.

How to boost sales using your phone system

There are many ways to keep in contact with customers. But your office phone system can improve customer service, increase sales and boost profits.

Sales contracts and selling regulations

Understanding how sales contracts work and what selling regulations apply to your business is more than just a matter of compliance.

Q&A: Understanding body language to make more sales

Body language expert Robert Phipps explains how understanding non-verbal communication can help small firms to increase their sales.

Marketing and sales training

Marketing and sales training can deliver significant business benefits. Training your employees helps boost sales and improve customer satisfaction.

Managing marketing employees

As a business owner you have a vital role in leading the marketing effort and maximising the effectiveness of your sales and marketing team.

Ten tips for approaching cold leads

Cold leads are difficult to convert into buyers. So how do you approach a cold lead to give yourself the best chance of making a sale?

Turn your customers into your best sales people

Good customer service can turn customers into evangelists for your product or service, spreading the word and bringing in new business.

Six tips for suppliers dealing with retailers

A guide for suppliers on how to negotiate with retailers to maximise product sales and achieve the best possible margins

Keep profitable customers coming back for more

Many firms don't know who their most profitable customers are or how to retain them. In difficult times, customer loyalty may be your greatest weapon.

Using CRM to build customer relationships

It’s more cost-effective to cultivate existing customers than look for new ones. CRM can help you sell more to your existing customers.

Four golden rules for making the sale easy

When a customer wants to buy from you, make it easy for them to complete the purchase. But are things really that simple?

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TOPICS

Sales

Resource topics