Businesses need effective marketing to build successful, long-lasting connections with their clients. To develop a successful plan, marketers must choose how to use their limited resources most effectively.
Competent marketers should be able to handle several areas of marketing at once and be aware of how those components interact. They can also traverse the subtleties of a constantly evolving sector. It's crucial to consider a candidate's unique soft talents to achieve a successful recruitment process.
Working with freelancers and full-time marketers is crucial for all businesses, and firms must recognise the traits and abilities that set the best marketers apart. During the hiring process, soft skills like knowledge of marketing and technical skills, as well as the intangible traits that set a person apart, can be evaluated.
This article offers advice on how to identify and work with the best marketers. So, keep reading!
Recent developments in the marketing industry
Businesses require a coordinated approach comprising three key areas to survive and grow in today's market:
- establishing their brand
- developing successful marketing campaigns
- developing an excellent workplace culture.
To achieve this, the brand must be positioned, powerful marketing campaigns must be developed, and a great workplace culture must be established.
Due to easier access to user data and changes in customer behaviour, marketing has altered. Customer experience models need a proactive approach since it typically takes ten customer touchpoints for a customer to make a purchase or to employ a business.
Businesses can fulfil their brand promise by mapping every stage of the ideal customer's journey, from the first contact through to the delivery of the goods or service. Customer retention, improved referral rates, positive reviews and comments, and business growth are all influenced by providing excellent customer service.
Qualities to look for in a good marketer
When you're crafting the marketing job descriptions for your organisation, there are a number of things that you need to keep in mind. Here are some of the main skills and qualities you should include in your job descriptions when hiring a marketer:
1. Excellent communication skills
Because communication is at the heart of marketing, any marketer must possess strong communication abilities. Good communication skills usually signify good leadership, too.
Good communication skills facilitate the following:
- persuading internal stakeholders to back your plans
- justifying requests for increased budgets
- explaining marketing performance data
- controlling the response to missed goals
- explaining the thinking behind a project's creative or copy
- giving feedback to a teammate on how to make something better
Examining a candidate's cover letter, speaking with them in person, and analysing their writing samples are crucial to judging a candidate's communication abilities. The cover letter should include a compelling justification of why they are the right candidate for the job, which should be short and to the point.
Evaluate their responses to difficult interview questions. In the situational exercise, ask them to report to the customer about the business in a fictional setting.
2. Social media savvy
Our research shows that social media is still a top competency for content marketers. It is recommended that businesses invest in social media management training for their interns to ensure they have the appropriate abilities.
Understanding how to publish on different platforms is only one aspect of social media.It's crucial that you choose a candidate with industry knowledge. A competent expert is needed since social media is a potent instrument that can create or damage a company's reputation.
Recognising the significance of social media know-how is crucial, and employing talented people for these jobs is an investment. When hiring a marketer, you should look for a candidate that can handle social media and other essentialcontent marketing duties.
3. Emotional intelligence
Product marketers must possess great emotional intelligence and be skilled problem solvers to excel in their position. To develop and market items that resonate with their target audience, marketers should also have a thorough awareness of customers' requirements and preferences.
The goal of emotionally intelligent marketing efforts is to balance providing value whilst connecting with consumers. Understanding their target audience's emotions will help marketers develop marketing strategies that meet their needs and wants and position their business as a reliable partner.
Additionally, marketing campaigns can learn much about what is effective and what needs to be improved by looking at how their audience emotionally reacts to them.
4. Results driven
The most crucial information in this article is that results-driven marketers concentrate their attention on the company's objectives and don't let eye-catching vanity metrics or opinions divert them. When individuals concentrate on results rather than merely the energy or technique utilised to achieve it, they are more likely to make deliberate, strategic judgments.
By asking candidates how they would define success, you can gauge how results-oriented they are. With this question, employers can identify applicants who align their efforts with the company's aims and objectives.
You should also ask candidates to discuss a project they have led and how well it went. This gives candidates the opportunity to exhibit their capacity to produce measurable results and contribute to the organisation's development by concentrating on results.
5. Informed about the latest marketing trends
In order to reach and engage their target audience successfully, marketers must keep up with the latest trends and technology.This is because marketing is continuously changing. This necessitates a readiness to change and test out novel approaches and techniques.
The best marketers strive to get their organisations to where they need to be in 12 or 18 months' time rather than trying to replicate what is working now.
Asking candidates about their preferred knowledge sources and methods for staying up to date with marketing trends can help you determine whether candidates are open to trying new approaches.
This will enable you to evaluate their eagerness to try out novel strategies to beat the competition.
Hiring freelancers for your marketing team
The best place tofind a freelance marketer is on one of the freelance marketplaces. They will have many professional marketers listed with various specialities and skill levels.
Before making a choice, it is crucial to carefully consider each applicant's credentials, experience, and references. Consider doing a test project or activity to evaluate their abilities and fit with your team.
Find a freelance marketplace that offers the following:
- An extensive talent pool.
- A range of expertise and specific talents.
- The ability to check a marketer's portfolio of prior work.
- Employer and buyer ratings and reviews.
- Internal communication channels.
- A system that safeguards your financial interests.
Conclusion
By following the advice above you will be well on your way to finding the best marketers for your organisation who put their skills and experiences to the benefit of your business.
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