Here are some excellent resources for your business

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.
Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.
PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.
As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.
The complete guide to writing a press release: what you should include, how to structure and present it and how to get it to the right journalists.
There’s plenty of advice about how to get PR but it can be hard for small businesses to get press coverage. Here's how to get noticed.
Do you have a good news story to share about your business? If you need to write a press release, these downloadable templates might help.
12 FAQs explaining how to write a press release that meets your objectives and stands out because of its headline, picture and quotes
19 FAQs explaining how to use media coverage to publicise your business, its products and its successes, and how to make the most of your PR efforts
18 FAQs explaining how to plan your PR and content marketing to publicise your business in newspapers and magazines and on websites, TV and radio
Seven FAQs explaining how to handle bad publicity in the press and on social media, and what to do if competitors spread rumours about your business
22 FAQs explaining how to find, make contact with, and build relationships with journalists to generate positive PR about your business
Put simply, PR is positive publicity. It encourages people to think and speak positively about your business, building its reputation.
Tom Maddocks reveals five common mistakes that business people make when dealing with the media and explains what you need to do to get it right.
If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

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