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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Thanks to the proliferation of innovative apps for smartphones, business owners can now do so much more while they are out of the office.

Resource topics

15 results shown
Online tools and apps make it easier than ever to work when out of the office. We’ve chosen some of the best mobile business apps and online platforms for remote working.
Slick branding and expensive advertising are great - but the way you treat customers is far more important. How apps can help boost your reputation.
How to make sure potential customers can find you when they are out and about or using a mobile device: the apps you want to be seen on.
Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.
What is catalogue management software? How does catalogue management software work and which is the best for small businesses? We share the top five packages.
The advances in machine learning are helping businesses foster stronger relationships with customers. Discover seven ways you can utilise AI in your marketing.
Many businesses have a custom app these days, but should you opt for iOS or Android? Discover how an iOS developer can help your business achieve its goals.
In 2021, advertising technology is all about audience segmentation, analytics and insights. Charlie Ashe, Head of Client Data and Strategy, at tmwi explains how advertising technology can deliver better marketing.
Improving your customers' experience can improve customer loyalty and increase sales. There are a range of SaaS solutions that can help and we have picked four ot the best.
A look at how Apple's latest mobile operating system iOS 14.5 will impact mobile acquisition measurement for brands and publishers.
Marketing and sales tools can save time, money and stress. What should you consider if you're considering upgrading your marketing tools?
Time is money. Discover how your small business can save time and generate more sales with marketing software tools.
Mobile phones and apps are a part of everyday life, but does that mean your business should consider developing an app? We look at the benefits.
Running a business can be hectic. These days there's a huge range of time and money saving apps. We share nine of the best apps for small business owners.
Introduction to scoping a web development project and finding a suitable web development company to work alongside.