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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising: direct mail, email marketing, online and print advertising, leaflets, outdoor advertising on billboards and buses or sponsorship.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

PR can be especially cost-effective for small businesses. However, you also need to act quickly to manage any bad press. Discover how you can get media coverage online and via the local press.

Apps and online tools

Thanks to the proliferation of innovative apps for smartphones, business owners can now do so much more while they are out of the office.

Resource topics

15 results shown

The best social media apps for small businesses

The best social media apps for Facebook, Twitter, Instagram, TikTok and more, including social media management software and content creation tools.

How to use text marketing in your business - checklist

Ten top tips on giving your mobile marketing campaign a better chance of achieving your objectives.

The best customer service software for small business

Leading customer service software and how to choose the right solution for your business.

Best apps for organising and planning

Discover the best small business apps for organising and planning your work. Organise all aspects of your business life with these handy apps and tools. Here are some of the best apps.

The best marketing tools for small businesses

Discover top tips on how marketing tools can save you time and money and elevate your small business marketing to new heights.

How grocery software is transforming the retail experience

Learn how the world of grocery retail has been transformed in recent years by changing customer expectations and revolutionary grocery software.

Leveraging AI for small business marketing success

Artificial intelligence can help small businesses keep pace with their bigger rivals by levelling the playing field. We share some practical AI applications for small businesses.

Five essential marketing tools you need to start using

Modern marketers have access to powerful data and computing power, but to make the most of the resources at hand they need to utilise these essential tools.

How to secure business documents using passwords and permissions

Businesses handle confidential documents every single day. Here’s how to protect your valuable sales contracts, IP agreements and customer documents.

Boosting Mac performance: tips creative software users

Designers and creatives often use resource-intensive software for their work. Here's how they can stop their devices from overheating.

Choosing a VPN: the questions you must ask

A virtual private network has become a vital tool for most businesses. How to ask the right questions to find the best VPN solution for your firm.

The overlooked channel: how to succeed with SMS marketing

Don't overlook the potential of SMS marketing. It's immediate and ubiquitous nature could revolutionise your marketing impact and reach.

How automation can enhance your small business marketing

This article explores how automation can transform your small business marketing efforts, helping you stay competitive in the market.

Software development failures: why projects fail

Developing a custom software solution is not without its risks. We look at the common pitfalls and share some simple solutions and successful case studies demonstrating how to do it.

Mobile and text marketing

By 2025, 95% of the UK population will have a smartphone. Most people take their phone everywhere they go - making it the ideal way to get your messages read. Our overview.