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Here are some excellent resources for your business


A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Selling online, either wholly or in addition to selling offline, can provide a fantastic source of revenue, but how do you get involved in ecommerce?

Resource topics

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Selling via your website can attract new customers and make it easier to serve your existing ones. Our guide to setting up and running an online shop.
Ecommerce expert Chloe Thomas explains how to win back customers that have abandoned their online shopping carts.
Danielle Haley offers a beginner's guide to choosing and using SEO keywords to attract more traffic to your website and increase sales leads
Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.
There are many ways to market your website without spending a fortune, as Chris Barling of ecommerce software provider Sellerdeck explains.
How Brexit affects UK ecommerce businesses. The implications for sales to UK and EU customers, and practical steps you should consider
How do you set up an ecommerce website without breaking the bank? Find out the key steps involved in building a website.
Ten types of shopper and how independent retailers can attract them and win them over in-store and online using mobile commerce and social media
Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business
Are you missing some simple tricks that can improve your ecommerce operation? Here are some basic techniques to transform your online sales.
Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.
Do you want to know more about your ecommerce competitors? Michelle Strassburg, co-founder of wood flooring specialist Wood and Beyond, gives tips.
Taking online payments can help 'grease' the wheels of your business making it easier for customers to pay you, making payments more secure and speeding up payments.
Creating and maintaining a successful ecommerce website requires time and effort. There are some key steps you must remember if your site is to reach the top of search rankings.
Social platforms are "closing the loop" so users can browse, shop and purchase in one social media experience. Welcome to social commerce.