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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Do a SWOT analysis

How to do a SWOT analysis. Identify the strengths and weaknesses in your small business and the opportunities and threats in your market.

Resource topics

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The essential guide to doing a SWOT analysis for your small business, identifying strengths, weaknesses, opportunities and threats.
How to safeguard your business when a competitor opens up nearby, and even benefit from it in the long term: there may well be room for both of you.
Keeping an eye on your competitors is essential in business: it can help you to identify your own strengths and weaknesses. Learn how it's done.
Reliable customers are the lifeblood of every business. However, it can be risky to rely on them - if their business flounders, so might yours.