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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Start here - our simple guide to creating an effective marketing plan, why you need one, what information you need and what it needs to cover.

Resource topics

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As they keep a tight hold on their purse strings, customers are looking for better products, services and value for money. How can you tempt them?
Use our marketing plan template to create a detailed marketing plan to help identify key marketing activities for your small business.
Is your marketing wasting money and profits? Discover the most common areas where your marketing budget could be going to waste and how to plug the gaps.
Creating a marketing plan can be challenging. Here Sara Drawwater explains how she developed a plan that worked for her design business.
How do you decide how much to spend on marketing and what happens if your business has to make cuts? Drayton Bird looks at marketing spend.
How to create a marketing action plan that meets your business objectives using SWOT analysis, sales forecasts, scheduling and measurement of results
From describing your market and researching customers to preparing sales forecasts and budgets, learn how to create a marketing plan.
The UK start up scene is thriving, and small businesses are attracting record levels of invest. So, how do you attract customers in a competitive market? You need an effective marketing plan.
Tips and techniques that can help an accountant improve their marketing skills and attract new customers.
Being small doesn't mean you can't create a quality marketing campaign. These top tips will help you run a quality marketing campaign.
No matter how well you plan your marketing, there are always factors that can derail your plans. We look at the six factors that can adversely influence your marketing.
Business start ups are booming post pandemic. If you’re thinking of starting a web design business, here's a handy guide to the process.
At some point, you will be ready to take your business to the next step. Discover the secret to scaling up your business.
Any business requires sales in order to stay afloat, but customers can't buy if they don't know you exist. Find nine simple sales and marketing tips for small businesses.
What will the post-pandemic world of marketing look like? Will it be business as usual or will some of the enforced changes in lifestyle, work and marketing be here to stay?