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Here are some excellent resources for your business


A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Marketing plan template

Not sure how to write your marketing plan, or even where to start? This marketing plan template guides you through the key issues you need to cover

What is a marketing plan?

A marketing plan sets out what your marketing goals are and how you will achieve them. Taking time to plan your marketing helps you get the best return on your marketing spend.

Elements of a good marketing plan include:

  • Your specific marketing goals. For example, target number of new customers or level of repeat business, and deadlines for achieving them.
  • Your market. A clear understanding of who your target customers are and what they want; what the competition offers; and what makes you special.
  • A SWOT analysis looking at your strengths and weaknesses, and the main opportunities and threats for your business.
  • A review of the different marketing channels you could use to reach your customers.
  • A detailed action plan, explaining what marketing activities you will carry out, what they will cost and what you expect to achieve.

Free marketing plan template

Our marketing plan outline shows you exactly what to include. Download the free marketing plan template and customise it to create your own marketing plan.

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