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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Selling online, either wholly or in addition to selling offline, can provide a fantastic source of revenue, but how do you get involved in ecommerce?

Resource topics

15 results shown
Taking online payments can help 'grease' the wheels of your business making it easier for customers to pay you, making payments more secure and speeding up payments.
Creating and maintaining a successful ecommerce website requires time and effort. There are some key steps you must remember if your site is to reach the top of search rankings.
Social platforms are "closing the loop" so users can browse, shop and purchase in one social media experience. Welcome to social commerce.
Five top tips from Fiverr on how you can build your online presence by utilising the talent, skills on know-how of on-demand creatives.
Site visitors are useless if they do not convert into paying customers. Five tips for creating web pages that will convert site visitors into loyal, paying customers.
More and more restaurants are moving their business online, with flexible ordering, payment and delivery options. So how does the Restaurant Ordering System work and what are the benefits.
How do you build a brand and customer loyalty on Amazon Marketplace? Amazon consultant, Milos Culafic, shares his five top tips for increasing your brand awareness.
Ecommerce businesses are increasingly implementing guided selling solutions to help customers get the right product for them. Discover four great examples and guidance on implementing your own guided selling solution.
Starting a business is undoubtedly exciting, but suddenly you're in charge of all aspects of the business. Here are nine areas you need to consider before starting out.
Comparison of ecommerce platforms Magento and BigCommerce
Many businesses have had to transition online as a result of COVID-19. Discover four key steps to moving your business online.
COVID-19 has forced many businesses to rethink how and where they do business. Discover three ways to move your business online.
Online retailers must navigate the challenges presented by COVID-19 to survive and thrive. The Good Marketer share their tips.
Dropshipping continues to boom in 2020 - but creating a strong brand has never been so important. Use these tips to beat the fierce competition.
As a marketer, it’s essential to embrace new technologies and stay one step ahead. How microservices can help your marketing strategy stay flexible.