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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising: direct mail, email marketing, online and print advertising, leaflets, outdoor advertising on billboards and buses or sponsorship.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

PR can be especially cost-effective for small businesses. However, you also need to act quickly to manage any bad press. Discover how you can get media coverage online and via the local press.

Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Resource topics

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Injecting authenticity into your marketing campaigns

Customers increasingly expect authenticity from businesses. So, how can you inject your voice into your marketing messages? We explore three key methods.

Why brands are shifting to independent marketing agencies

Why are brands making the move to independent marketing agencies? We explore the latest trend of big brands moving to independent agencies.

Data-driven marketing explained

To power up your marketing, you need to use your data to make informed decisions about what marketing is working, what messaging to send and which channels you should be using.

Expand your business into wealthy overseas markets

Ambitious small businesses often look overseas for the next step in their growth plans. Dubai could be a lucrative first step in your overseas strategy. Here’s how you could enter this profitable market.

Strengthen client relations with thoughtful Christmas gifting

Christmas can be the perfect time to strengthen client relationships. Here's how a little forward planning and Christmas gifting can boost your brand reputation.

Elevating your agency brand: top tips from insiders

How do you take your marketing agency to the next level and stand out from the competition? Tom Welbourne of The Good Marketer shares his top tips.

From micro to mighty: scale your business with smart marketing

Achieving the transition from start-up, micro business to scale up is no mean feat. We share some top tips to turbo-charge your growth strategy.

Unveiling future trends in marketing

Changing client behaviour, digitisation and new technology, have transformed marketing. In this article, we explore how marketers must adapt their marketing tactics to remain competitive.

What is business intelligence? Tools for you to consider in 2024

Business intelligence is now the cornerstone of every business. We take a look at two of the main business intelligence tools.

How to start a business in the UK

Open a business in the UK as a non-resident with this handy guide. Discover the key steps you need to take on your UK start up journey.

Green marketing: promoting a brighter future

As consumers become increasingly environmentally conscious, businesses need to adopt more eco-friendly practices. Businesses must also adopt green marketing to promote their green credentials.

Why does your business need a brand experience agency?

Brand experience is no longer optional but is a strategic imperative for small businesses aiming for sustainable growth. Discover how working with a brand experience agency is important.

Five ways to make your business more visible to customers

If customers don't know you exist, they won't buy your goods or services. Here are five tips to make your business stand out in the crowd and become more visible to prospective customers.

Six factors that can affect your marketing strategy

No matter how well you plan your marketing, there are always factors that can derail your plans. We look at the six factors that can adversely influence your marketing.