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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Online and PPC advertising

Unlike traditional advertising, online advertising can deliver visitors immediately - through a simple click on your ad with measurable results.

Resource topics

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What is Microsoft Advertising and how does it differ from Google Ads. What Microsoft Advertising costs. How to use Microsoft Advertising to get better results from your PPC advertising
Where you can advertise online. Options for search advertising, social media, display advertising and free advertising, and what they offer
How to write an effective pay-per-click ad. A tailored approach to writing PPC ads that will attract the right visitors and improve cost-effectiveness
Google offers a range of free tools to help you get the most out of your Google Ads campaign. Read our guide to what they can offer your business.
Pay-per-click advertising: How to choose the best PPC keywords for Google Ads and Microsoft Advertising
Google Ads puts cost control into your hands. But managing both costs and return on investment means testing, analysis and regular adjustments.
How to set up a pay-per-click (PPC) advertising campaign on Google Ads or Microsoft Advertising and get great results