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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

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Small businesses can utilise the same data and marketing automation as their bigger rivals with partnership marketing. Find out how.
If you want your website to rank in search engine results, you will need to implement SEO for your small business website.
Digital marketing is evolving. Marketers are having to constantly adapt to keep up. We share the top three themes that marketers will need to follow over the coming months.
Here's what it takes to build an effective strategy for driving traffic to your website, including influencer marketing, audience engagement and tactical use of keywords.
An in-depth look into how to adapt your marketing efforts in line with what your audience is engaging with.
An in-depth introductory guide to outsourcing your business' marketing manager; saving you time, money and stress.
Calls to action prompt your customers to take the next step in the sales funnel. Discover how to create compelling CTAs for your content.
What is catalogue management software? How does catalogue management software work and which is the best for small businesses? We share the top five packages.
The rise of free to play gaming presents businesses with the opportunity to deliver targeted in-game advertising to players. Learn how your business can tap in to this market.
Digital marketing and ecommerce is booming but how do you make your website successful? Read these tips for creating and running a successful website.
The advances in machine learning are helping businesses foster stronger relationships with customers. Discover seven ways you can utilise AI in your marketing.
Many businesses have a custom app these days, but should you opt for iOS or Android? Discover how an iOS developer can help your business achieve its goals.
Building a blog audience may feel like an uphill battle. Discover five strategies that can help you build your authority, reach and blog traffic.
Discover how a digital marketing agency can help a small business, how much they cost and the results you can expect from engaging a digital marketing agency.
A digital marketing agency should become like an extension of your own firm in order to help you achieve your goals. Here's how to find the right match.