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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

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If you're looking to start your own online store, there aren't many options that are as simple as Shopify.
A successful email marketing campaign is judged by the email open rate and click-through rate. Learn how businesses often wrongly flagged as spam can boost their open rates.
Additional rules apply when marketing your business if it is in a regulated sector. From privacy statements to warning labels, we look at the steps you must take to comply.
There's no need to work in a drab office these days. As long as you remain focused, there's no reason you can't work on a sunny beach. Here's how you can live your life as a digital nomad.
Influencer marketing is rapidly becoming a key strand in many business' plans. But how do you ensure the influencer you are working with it right for your business? Find out here.
If your business serves a local market and local customers, you should employ local SEO to attract more local custom. Find out how.
Backlinks should form a significant part of your SEO. Backlinks are viewed by search engines as a vote for your website helping you climb the rankings and generate organic traffic.
Discover how brands can use commerce content and work with influencers to boost transparency and trust.
There are clear benefits to contract management software and processes for marketing teams. Discover the key reasons you should consider adopting contract management software.
Influencer marketing has gone from strength to strength. Learn how you can leverage influencer marketing in your small business.
How do brands know they're working with the right influencers? Behaviour science could have the answer to how and why some influencer work better for certain brands than others.
Third-party cookies will eventually die. Businesses need to ensure they have a clear strategy for delivering bespoke customised audiences whilst capturing consumer attention across digital environments.
Resource management can be complicated. You need to understand what resources you need, what resources are available and how to deliver a project on time and on budget.
The growing popularity of online shopping has made it crucial for every jewellery business to have an online presence. Read for top digital marketing strategies that will help you promote your jewellery business online.
A poor website UX can reduce the likelihood of making online sales. Discover some of the most common errors and how to rectify them.