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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

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Find out why an accessible website is a must have. A lower bounce rate, increased engagement and a boost to SEO are just some of the benefits.
Businesses know how key content marketing is but how can you use it to grow your brand. Eight content marketing tips.
Marketing crypto currencies requires a different approach to marketing to reach the new audiences investing in the various markets. Find out how.
If you have focussed your online efforts on social media, chances are your website has gathered dust. Brendan Clarke of tmwi tells us how and why you should give your website a refresh for 2022.
The success of your website hangs partly on the programming language you choose. Read the arguments for using PHP to build your website.
Taking online payments can help 'grease' the wheels of your business making it easier for customers to pay you, making payments more secure and speeding up payments.
Link building is an essential component of SEO. This blog is a practical guide on the best and most up-to-date methods for SEO link building.
Social media marketing essential for all businesses these days. But editing images for each of the different platforms can be tricky. We look at the five best tool for editing image aspect ratio.
There are many reasons why your website is not attracting traffic. This article lists some of the most common problems and how you can fix the issues.
Small businesses can utilise the same data and marketing automation as their bigger rivals with partnership marketing. Find out how.
If you want your website to rank in search engine results, you will need to implement SEO for your small business website.
Digital marketing is evolving. Marketers are having to constantly adapt to keep up. We share the top three themes that marketers will need to follow over the coming months.
Here's what it takes to build an effective strategy for driving traffic to your website, including influencer marketing, audience engagement and tactical use of keywords.
An in-depth look into how to adapt your marketing efforts in line with what your audience is engaging with.
An in-depth introductory guide to outsourcing your business' marketing manager; saving you time, money and stress.