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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

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Identifying the source of poor-quality leads from PPC ad campaigns can be difficult if you don't understand prospects' journeys. Mediahawk shares some top tips for attracting the right leads.
Selling anything online requires an attractive, functional website. But this is especially true when you're selling artworks where the visual is so intrinsic to an item's appeal and saleability.
Maximize Performance Max Campaigns: Know your audience, automate, get creative, test, stay updated, focus on metrics, use ad extensions, optimize for mobile, watch competitors, utilize remarketing, learn from wins and losses. Crush digital advertising goals
Virtual reality (VR) offers exciting new opportunities for marketers to promote and sell excursions, days out and holidays to tourist destinations around the world.
Developing a custom software solution is not without its risks. We look at the common pitfalls and share some simple solutions and successful case studies demonstrating how to do it.
We take a look back at the changes in 2023 in the world of PPC with Tom Welbourne of The Good Marketer from automation to the return to creativity in marketing.
Email marketing remains an important element in most marketing strategies. These days it's even easier to get great results thanks to the wide range of tools on the market. We look at 12 such tools.
There's a wide array of project management techniques that can be confusing. That said, these techniques can help your business to grow and succeed. Here's why you should use project management apps.
Discover how to optimise your Amazon listings to increase visibility and sales in this brief guide.
We explore the key factors that make content creators decide to work with specific brands and what factors can damage working relationships.
Video content is playing an increasingly import role in the content marketing efforts of many businesses. The experts from Wallbreaker share their top tips for creating impactful video that works.
Learn where the affiliate marketing industry is and where the experts expect it to develop at PI LIVE Europe, this October.
Agencies, brand advertisers and marketers only have seconds for their adverts to resonate and a matter of milliseconds for real-time bidding decisions. Here's how smart bid technology can give small businesses access to the right customers at the right time.
Calls-to-action prompt your site users to take via clickable buttons or hyperlinks that lead directly to sales. They also help users navigate your site but only when they are placed properly. Read on.
If you want to be found online, you need to keep up with the latest developments in SEO. We look at the some of the key trends in SEO in 2023.