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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

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A branded email address demonstrates to the world that your business is professional. Here's how you can set up a professional business email with all the familiarity and functionality of Gmail.
Social and search ads can be valuable additions to a small business' marketing, but which is the right one for you and what's the difference? This blog explains all.
This year's annual InMobi Back-to-School survey reveals that in-person shopping is down but opportunities for online sales are up. We look at the main headlines.
Email marketing allows you to engage with your customers. But you need to employ the right strategies to achieve your ultimate aims. Here are five strategies to supercharge your email marketing.
Marketing automation can streamline marketing operations and boost efficiency. However, it's not without its challenges. Here's how to set up fool-proof marketing automation.
The dominance of online video content has created the demand for video editing tools. We review Movavi Video Editor and consider the pros, cons, features and pricing.
Tom Ollerton, founder of Automated Creative, discusses the launch of the company’s first ebook, how automation played a key role in its creation, and why the marketing industry is so hard to break into at the moment
Your business will face a range of online risks. Identity and Access Management can help protect your business from these risks.
Ad fraud can appear in many guises, and in the ever-evolving mobile landscape, it can be even more difficult to address. Luckily Maria Novikova, CMO at Xenoss, shares her key methods for tackling this issue with clever tech.
How Preciso's powerful platform makes it easy for SMEs to plan, buy and manage advertising campaigns.
Sometimes you need to edit your online content. Perhaps to amend or add products and pricing. But how can you amend your web content without impacting your ranking? Find out how.
You can make product demonstrations simpler and more effective with a product demonstration platform – but which is right for your business? Read our review.
This article explains what E-A-T is, why it is important, and how you can incorporate it into your SEO strategy to improve your website's search rankings and overall online visibility.
AI has helped reshape the working world, from generating copy to assisting with the implementation of new technology, here is a handy blog on how to use AI when adopting new technology.
How estate agents and realtors can boost their presence and reach with online, digital marketing methods.