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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Your target market

Find your best customers - identify those people most likely to buy from you, build customer profiles and target your marketing.

Resource topics

8 results shown
Marketing to women: how to advertise to female customers and sell to a female demographic without using clichés, stereotypes or objectification.
Many small firms offer specialist products and services aimed at niche sectors. Bruce Townsend finds out how small can be beautiful.
How to get more local customers using local SEO, Google Business, social media, customer reviews and networking to market your business.
Older consumers make up a huge market - 23% of the UK's population is 60 or over - making it a sizeable and lucrative market. We look at how you can marketing your business more effectively to more mature consumers.
Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.
Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. Make sure you identify who spends what when.
How to define your target market and focus your marketing on specific customer profiles
Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.