Here are some excellent resources for your business

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Your target market

Find your best customers - identify those people most likely to buy from you, build customer profiles and target your marketing.

Marketing to women: how to advertise to female customers and sell to a female demographic without using clichés, stereotypes or objectification.

How to get more local customers using local SEO, Google Business, social media, customer reviews and networking to market your business.

The statement “made in Britain” carries a lot of kudos with some overseas customers. So how can you cash in on that positive association?

Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.

Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. Make sure you identify who spends what when.

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.

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